Bumper online sales during Amazon's Prime Day

If we were in any doubt that online shopping is getting more popular all the time, then you need only look at the results of Amazon’s Prime Day last week (July 15th).

Prior to the actual event, Amazon said it would offer deals to customers in the US, UK, Spain, Italy, Canada, France and Germany who signed up for their prime service. The service offers unlimited next-day delivery for £79 per year plus access to their TV streaming service.

Over the 24 hours of the event, shoppers bought a whopping 398 items every second, and the most popular items purchased by country included:

UK – Lenovo 10.1-inch touchscreen notebook

Germany – Croc sandals!

France – Monopoly board game

Japan – Green smoothie mix

US – Lord of the Rings Trilogy

Spain – SSD (solid state drive) storage device

Clearly, the British public are still keen to grab a bargain tablet and those customers in Spain are keen to improve the performance and storage capacity of their PCs.

You could argue that Prime Day was bound to be a success with all the hype and pre-event marketing. That may be so, but it cannot be denied that browsing for goods online, looking for bargain prices before you buy and being kept informed of offers via email/Facebook is hugely important to modern consumers.

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