According to a recent survey commissioned by MasterCard, 53% of online shoppers forget their all-important passwords at least once a week – which in turn leads to a loss of around 10 minutes whilst the passwords are reset. This has a knock-on effect for online retailers, who see transactions abandoned.
As a result, MasterCard has started to roll out MasterCard Identity Check – new technology that will allow shoppers to make payments by placing a finger on the scanner on their smartphone or blinking into the selfie camera to prove their identity.
MasterCard customers currently use a SecureCode when shopping online, but it is hoped that this new technology will really take off across all 210 countries where MasterCard operate.
It would seem that consumers are keen to replace passwords – more than half the people surveyed would like the password replaced as on average, they enter passwords 8 times per day for the 10 different online accounts they regularly use. Despite the warnings from online security experts, 1 in 5 people use the same password for everything – hoping that it will help them to be more efficient online!
MasterCard have said they expect it to take 3 to 5 years for passwords to die out completely, but that with modern technology being so widely available, the other options presented will be popular with consumers and retailers alike.
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