As we say goodbye to another year, it is always nice to reflect on the past 12 months. In 2015, the Internet continued to grow as more and more people bought an ever-widening range of goods online. According to the statistics portal Statista, this is what we bought online in the last year.
• Clothes & sporting goods – 55% of the population of the UK bought these items online.
• Household goods, including furniture – 44%
• Travel arrangements (car hire as well as tickets) – 37%. The same percentage purchased holiday accommodation online too.
• Event tickets – 35%
• Films and/or music downloads – 31%
• Food – 23%
• Shares and insurance policies – 20%
• Telecoms services – 17%
Research has shown that as buyers change their purchasing habits, then companies have been forced to remain competitive. This means that they must not only look at the products on offer, but the design of their webpage, the content within the site and security of payment methods.
Many consumers admit to doing their research online, as well as comparing price and service, in order to get the best possible deal. This is known as "webrooming". It has also been shown that social media feedback can be an important factor in making a purchasing decision.
Whatever your business, it is important that consumers can find you online. Take the first step and contact the team at EWNGetsIt.com on 952 561 245 and join Spain's newest and brightest online business directory.
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